6 ICE

Got to team up with 6ICE to give their e-commerce site a fresh look. They're a luxury jewellery biz aiming to boost sales and win over a younger crowd. I tackled some key areas, like making the site more user-friendly and interactive, dialling up that luxury feel, and creating a tighter bond between their products and brand. Oh, and I totally revamped their checkout process, making it a breeze for customers.

Project

E-commerce website

Role

UI Designer

Year

2022

Client

6 ICE

Homepage

Packed with interactive points and snazzy animations to keep their audience hooked, all the while ensuring easy usability. The site now sports a fresh look, thanks to the clever use of key colours in product images and new marketing material. I also kept
all corners on a zero-radius rule, adding to that masculine, sharp vibe, paying homage to the logo.

Homepage

Packed with interactive points and snazzy animations to keep their audience hooked, all the while ensuring easy usability. The site now sports
a fresh look, thanks to the clever use of key colours in product images and new marketing material.
I also kept all corners on a zero-radius rule, adding to that masculine, sharp vibe, paying homage
to the logo

Homepage

Packed with interactive points and snazzy animations to keep their audience hooked, all the while ensuring easy usability. The site now sports a fresh look, thanks to the clever use of key colours in product images and new marketing material. I also kept all corners on a zero-radius rule, adding to that masculine, sharp vibe, paying homage to the logo

Design System

Design System

Design System

Here's the design system I whipped up for 6ICE. Made it super user-friendly with lots of on-brand options for future designers. It's got a modern, masculine vibe, thanks to a unique color mix and slick fonts, all playing nice with the 6ICE logo.