Cycles

An interactive learning resource for curious kids aged 6-8. Embark on an engaging journey with a friendly bee companion to explore the fascinating world of natural cycles, including an understanding of periods. The project aims to promote early awareness and acceptance of these cycles as natural and normal.

Project

D&AD

Role

Graphic Designer

Year

2020

Client

A Case for Her / D&AD

Details

Challenges

Finding a charming mascot that resonates with children and encourages engagement. Addressing a social taboo as a male creator. Gaining access to studies and testing with real children. Implementing interactive sections of the book with limited publisher options for bespoke moving elements.

Finding a charming mascot that resonates with children and encourages engagement. Addressing a social taboo
as a male creator. Gaining access
to studies and testing with real children. Implementing interactive sections of the book with limited publisher options for bespoke moving elements.

Finding a charming mascot that resonates with children and encourages engagement. Addressing
a social taboo as a male creator. Gaining access to studies and testing with real children. Implementing interactive sections of the book with limited publisher options for bespoke moving elements.

Constraints

Short timeframe while juggling other projects. Pro bono nature with no budget for outsourcing. Technical limitations for visuals requiring in-house creation. Iterative revisions needed for moving parts due to printing constraints.


Short timeframe while juggling other projects. Pro bono nature with no budget for outsourcing. Technical limitations for visuals requiring in-house creation. Iterative revisions needed for moving parts due to printing constraints.