Cycles
An interactive learning resource for curious kids aged 6-8. Embark on an engaging journey with a friendly bee companion to explore the fascinating world of natural cycles, including an understanding of periods. The project aims to promote early awareness and acceptance of these cycles as natural and normal.
Project
D&AD
Role
Graphic Designer
Year
2020
Client
A Case for Her / D&AD
Cycles
Partnered with SDA Creative Agency on Trafigura's rebrand. We devised the 'Moving Brand', a dynamic concept using a 'dot' to illustrate Trafigura's worldwide influence through constant connections. Outcome: a revitalised identity, true to their global reach.
Project
D&AD
Role
Graphic Designer
Year
2020
Client
A Case for Her / D&AD
Cycles
Partnered with SDA Creative Agency on Trafigura's rebrand. We devised the 'Moving Brand', a dynamic concept using a 'dot' to illustrate Trafigura's worldwide influence through constant connections. Outcome: a revitalised identity, true to their
global reach.
Project
D&AD
Role
Graphic Designer
Year
2020
Client
A Case for Her / D&AD
Cycles
An interactive learning resource for curious kids aged 6-8. Embark on an engaging journey with a friendly bee companion to explore the fascinating world of natural cycles, including an understanding of periods. The project aims to promote early awareness and acceptance of these cycles as natural and normal.
Project
D&AD
Role
Graphic Designer
Year
2020
Client
A Case for Her / D&AD
Cycles
Partnered with SDA Creative Agency on Trafigura's rebrand. We devised the 'Moving Brand', a dynamic concept using a 'dot' to illustrate Trafigura's worldwide influence through constant connections. Outcome: a revitalised identity, true to their
global reach.
Project
D&AD
Role
Graphic Designer
Year
2020
Client
A Case for Her / D&AD
Cycles
An interactive learning resource for curious kids aged 6-8. Embark on an engaging journey with a friendly bee companion to explore the fascinating world of natural cycles, including an understanding of periods. The project aims to promote early awareness and acceptance of these cycles as natural and normal.
Project
D&AD
Role
Graphic Designer
Year
2020
Client
A Case for Her / D&AD
Details
Challenges
Finding a charming mascot that resonates with children and encourages engagement. Addressing a social taboo as a male creator. Gaining access to studies and testing with real children. Implementing interactive sections of the book with limited publisher options for bespoke moving elements.
Finding a charming mascot that resonates with children and encourages engagement. Addressing a social taboo
as a male creator. Gaining access
to studies and testing with real children. Implementing interactive sections of the book with limited publisher options for bespoke moving elements.
Finding a charming mascot that resonates with children and encourages engagement. Addressing
a social taboo as a male creator. Gaining access to studies and testing with real children. Implementing interactive sections of the book with limited publisher options for bespoke moving elements.
Constraints
Short timeframe while juggling other projects. Pro bono nature with no budget for outsourcing. Technical limitations for visuals requiring in-house creation. Iterative revisions needed for moving parts due to printing constraints.
Short timeframe while juggling other projects. Pro bono nature with no budget for outsourcing. Technical limitations for visuals requiring in-house creation. Iterative revisions needed for moving parts due to printing constraints.
