xU3O8 – Making Tokenized Uranium Investable
How we took a complex Web3 investment product and turned it into a simple, trustworthy, and user-friendly experience.
Duration
3 Months
Role
UI/UX Design / Project lead
Client
Tezos Foundation
Output
Website & DApp
Users in week 1
Transactions made
First of it's kind
Wallets created
My Role
End-to-end UX & UI design, collaborating closely with stakeholders, engineers, and legal teams. I handled research, user flows, wireframing, UI design, prototyping, stakeholder workshops, and design handoff to development, QA and iterative design updates post-launch based on real user feedback.
The Challenge
Overview
Uranium investment is a $10 billion industry, yet the average investor has zero access to it. Traditionally, you need millions, a brokerage license, and a lot of patience to buy and hold physical uranium, it's not exactly something you keep in your garage.
xU3o8 wanted to change that. By tokenising physical uranium, we aimed to let anyone buy, hold, and trade fractional shares through a trading platform. The concept has legs, but the execution needed work.
UX problems
• Complexity – Tokenized uranium isn’t self-explanatory. We needed to educate users without overwhelming them.
• Trust & Transparency – Users needed to believe that a digital token actually represents real uranium sitting in a vault somewhere.
• Onboarding & Accessibility – Web3 can be a pain (wallet connections, KYC, fiat-to-crypto). We had to streamline onboarding while keeping it compliant.
• Seamless Trading UX – Commodity traders expect the speed and clarity of stock trading apps, not the chaos of a DeFi swap.
1. Onboarding: Making Tokenised Uranium Click
The Onboarding Flow Needed To:
Educate new users (without a 5-page whitepaper).
Get them through KYC & wallet setup fast.
Bring users back after they pass KYC
Set them up to buy their first uranium tokens seamlessly.
How We Designed It:
Welcome & Overview – A simple, jargon-free marketing site explaining what xU3O8 actually is.
Quick Educational Sections – Viewport, bite-sized sections explaining how uranium investing works.
Sign-up & KYC Flow – Users could verify their identity step-by-step instead of a daunting form dump.
Wallet Connection (But Optional) – Users could skip crypto wallet setup and use a social login, reducing friction.
First Trade Prompt – A smooth transition from onboarding to purchasing uranium.
What We Improved
Based on User Feedback:
• Users were dropping off during KYC, so we added progress indicators + email reminders for those who abandoned halfway.
• Many users didn’t have a crypto wallet—so we let them sign up without one and introduced a fiat-to-USDC on-ramp inside the dApp.
The Dashboard:
Clarity Above All
Once users were in, the dashboard had to do one job really well: show the investor’s uranium holdings and its market value—instantly.
What We Designed:
• Portfolio Overview – Users see exactly how much uranium they own, its USD value, and recent price changes.
• Live Price Chart – A real-time uranium price chart with time range toggles (1D, 1W, 1M, 1Y).
• Recent Transactions – A clean transaction history, color-coded for easy scanning (green for buys, red for sells).
• One-Click Buy & Sell – Floating action buttons that let users trade uranium instantly.
What we improved
Based on Feedback:
• Users wanted to know what the value of the uranium they owned was worth in weight. So we added a section to show this
• Users weren’t sure if their wallet was connected, so we added a clear wallet status indicator + tooltip.
Designing Trust
How Do You Prove There’s Real Uranium?
• Trust Badges: Added a “Verified by Archax” badge on key screens.
• Smart Contract Transparency: A clear link to view transactions on the blockchain (for crypto-savvy users).
Handoff & QA:
Getting It Built Right
Once the designs were finalized, I worked closely with developers to ensure a smooth handoff and high-quality build.
Our Workflow
• Linear for Task Tracking – Every feature had a clear ticket with design notes and expected behavior.
• Figma Dev Notes & Flows– I added all flows with annotations + spacing guides to make UI implementation seamless.
• Airtable for QA – We logged, tracked, and fixed bugs systematically before release.
The Results
Did It Work?
• 10,000+ investors onboarded in the first week, proving demand and validating the product.
• Reduced onboarding drop-offs – After adding KYC email reminders, completion rates improved significantly.
• More accessible on-ramping – Providing an alternative wallet entry method reduced user confusion.
Final Thoughts
• Users want clarity over features. We stripped away unnecessary elements to make trading uranium feel effortless.
• Trust is a UX problem. The biggest barrier wasn’t the tech—it was making users believe in it.
• Onboarding never ends. The best UX improvements came after launch, based on how users actually behaved.